PR Tinggi VS PR Rendah: Studi Web ber-PR Rendah Menjungkalkan Web ber-PR Tinggi

Memiliki pagerank (PR) tinggi merupakan idaman bagi semua blogger dan webmaster. Web dengan PR tinggi merupakan web yang mempunyai kualitas bagus di mata Google.

Tapi jangan  bangga dulu memiliki blog dengan PR tinggi, sebab belum tentu hasil di SERP (search engine results page) web Anda juga baik, terkadang malah web dengan PR rendah malah mampu melangkahi web dengan PR tinggi.

Mengapa bisa demikian ?

Hal ini bisa terjadi karena optimasi yang dilakukan oleh web yang lebih rendah lebih baik ketimbang web dengan PR tinggi pada suatu keyword.

Bisa jadi web yang ber-PR rendah tersebut menggunakan keyword dalam nama domain yang memang menjadi kata kunci optimasi utamanya, sedang web ber-PR tinggi hanya menggunakan URL biasa ditambah lagi backlik yang didapat PR rendah tersebut lebih banyak dan berkualitas.

Perlu Anda ketahui bahwa menggunakan keyword sebagai nama domain akan mempermudah optimasi web Anda di SERP ditambah backlink yang berkualitas.

Namun akan menjadi lain persoalannya jika keduanya dikasih porsi yang sama, backlink yang sama, menggunakan keyword sebagai nama domain yang sama dsb. Dapat dipastikan web dengan PR tinggi justru akan memenangkan duel tersebut.

Perhatikan gambar di bawah ini:

Coba Anda amati, mengapa web dengan PR yang lebih rendah bisa mengungguli web dengan PR yang lebih tinggi, begitupula pemakaian keyword dalam nama domain yang dipakai setiap web.

Web Kuncimarketing.com bisa mengungguli web-web di bawahnya yang notabene memakai semua keyword dalam nama domain dan lainnya memiliki PR yang lebih tinggi. Ini bisa terjadi lantaran optimasi pada keyword tersebut memang Kuncimarketing.com lebih optimal.

Perhatikan juga mengapa web yang tidak mengandung unsur keyword sama sekali dalam nama domain bisa mengungguli web yang menggunakan semua keyword dalam nama domainnya seperti Romisatriowahono.net dengan Strategiinternetmarketing.com.

Hal itu bisa terjadi salah satunya adalah karena pengaruh PR yang lebih tinggi. Artinya apa ? Web dengan PR tinggi akan mudah untuk menang di SERP jika optimasinya benar-benar dioptimalkan.

Untuk mengetahui lebih jauh dan mengoptimasi web Anda agar menjadi yang terdepan di search engine, Anda bisa baca panduannya di: Black Mask SEO Detective, Black Mask SEO Reloaded, Black Mask SEO Revolution Cafebisnis. Bisa juga di rahasia search engine milik pak Kusuma Putra di : TOP 10 Google.

BISA !

Umar Hadi

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